Tontitown, AR – Central States Inc., a leading provider of metal building components, roofing, and building solutions, has named Melissa Dunson Vice President of Sales and Marketing for the Central States Manufacturing business.
Dunson brings extensive leadership experience in customer engagement, commercial strategy, marketing, product management, and sales enablement to the role. Since joining Central States in 2024, she has played an instrumental role in strengthening customer relationships, aligning sales and marketing initiatives, and developing programs that help customers and sales teams succeed.
As Vice President of Sales and Marketing, Dunson will lead Central States’ sales organization, focusing on accelerating growth, enhancing the customer experience, and delivering long-term value to customers across the company’s markets, while continuing to provide leadership over the Marketing and Sales Enablement functions of the business.
“Melissa has consistently demonstrated a deep commitment to our customers, our employee-owners, and our growth strategy,” said Kurt Weaver, Central States Chief Executive Officer. “Her ability to connect customer needs with business solutions, build strong teams, and drive collaboration across the organization makes her the ideal leader to guide our sales organization into the future.”
An industry veteran with more than 15 years of experience in building products, , Dunson has worked closely with sales, operations, product management, customer experience, and marketing teams over her career to support business growth and strengthen and elevate company positions in the marketplace. Her customer-first approach and focus on building trusted relationships have helped drive success for both Central States and its customers.
“I am honored to step into this new role and continue serving our customers and employee-owners,” said Dunson. “Our success has always been built on strong partnerships, exceptional service, and a commitment to helping our customers grow their businesses. I look forward to working alongside our sales teams to continue delivering value and creating new opportunities for our customers.”
